Hi. I'm Ian 👋

Work Philosophy

My insatiable curiosity and drive for exploring new creative avenues provide the chance to keep my work up-to-date with the latest and greatest in the design world. To me, every challenge presents an opportunity to reimagine the status quo and infuse it with inventive solutions. Whether it’s refining stage assets for the band Pearl Jam or spearheading marketing initiatives at Grafika, I pride myself on my ability to push boundaries and make creative work more meaningful and powerful.

My work philosophy consists of 3 facets: intention, polish, and inspiration. Going into projects requires a strong purpose or goal, and setting my intentions from the start helps to keep a structure to the task at hand. And while a project can have great ideas, being able to pivot and refine these ideas as the process continues is an integral part of having a solid finished product. Lastly, I find that inspiration can be found anywhere, and I take cues from the world around me to approach my work with fresh eyes, every time.

Accomplishments and Experiences

Throughout my career, I’ve had the privilege of achieving significant milestones that have shaped my journey as a creative professional. From collaborating with Nimblist on stage assets for bands like Pearl Jam and Muse to leading a dedicated team of designers at Atlantic Home Loans, each experience has contributed to my growth and development. However, I think that my greatest achievement thus far has been my work to build out a marketing department from scratch at Grafika, by creating a brand guide, performing an overhaul on their website, developing merchandise to use company-wide, and so much more. This is an opportunity that I was truly excited to take on, and I could not be more proud of my achievements thus far.

Hobbies and Interests

Outside of my career, I find that I’m drawn to the outdoors, which reflects in a lot of my work. I love to hike and take my kayak onto the Delaware River whenever I can – I find that I am at peace in nature. I also have a motorcycle, a Ninja 650, that I take out on the weekends through the winding roads of the Poconos. I’m also a film buff and a gamer at heart, hobbies that have persisted since childhood – media has always been a calling of mine, and I think that shows in my career path thus far.

Resume

pdf resume

Experience

Graphic & Web Designer | Grafika

Grafika, Reading, PA | May 2022 - Present

Crafted a comprehensive brand guide to enhance the brand image, resulting in increased brand recognition and customer loyalty.
Improved the sales team's social media presence through standardized guidelines and uniform imagery, driving better engagement and brand perception.
Optimized and streamlined the main website, resulting in a 27% surge in total impressions within 90 days.
Spearheaded the design process and oversaw the production of visually stunning company merchandise, increasing brand visibility and enhancing the company image.

Freelance Graphic & Web Designer | Guaranteed Rate

Guaranteed Rate, Chicago, IL | Nov 2021 - Jan 2022

Managed and communicated with a team of 50+ using Workfront, ensuring seamless project completion and maximizing productivity.
Optimized sales team performance through impactful flyer templates, print ads, and responsive email templates, resulting in increased sales team performance.
Collaborated closely with project managers to exceed design expectations and deliver exceptional designs.

Graphic & Web Designer / Marketing Director | Atlantic Home Loans, Inc.

Atlantic Home Loans, Inc., Parsippany, NJ | Apr 2019 - Nov 2021

Developed a streamlined onboarding process for sales team members, reducing ramp-up time and increasing productivity.
Created and managed 6 WordPress websites, optimizing online presence, user experience, and customer engagement.
Produced captivating video content from start to finish, incorporating live footage and animation, resulting in a 23% increase in user engagement.
Implemented automated technical workflows for large corporate design projects, improving productivity and consistency.
Strategically delegated workloads and maintained design quality assurance measures to ensure timely deliverables and high standards of excellence.

Freelance Modeler | Comcast

Comcast, Philadelphia, PA | Sept 2018 - Jan 2019

Created over 30 VR-ready assets of existing equipment, ensuring accurate representation, and enhancing user experience.
Ensured visual realism in Unity through high-quality PBR textures and optimized material set-ups, resulting in immersive experiences.
Developed an immersive VR testing environment in Unity to showcase asset advancements, enhancing project visibility.

Freelance 3D Generalist | Nimblist

Nimblist, Lancaster, PA | July 2017 - May 2018

Skillfully crafted and textured 15 distinct characters to create a captivating particle system for crowd generation. This resulted in a better pre-visualization experience for clients.

Engaged in concept design and created pre-vis renderings for renowned clients, ensuring precise visualization and successful project outcomes.
Conducted a cost-benefit analysis of render engines and selected the ideal renderer, leading to remarkable visual improvements.
Created new 3D models of staging equipment to enhance pre-vis accuracy and realism.
Optimized 3D models for immersive experiences, achieving a 50% polycount reduction per VR pre-vis model.