01.
Goal
The primary objective was to service individual marketing needs while maintaining a cohesive brand image. With the new brand guide in place, Grafika required a refresh of all marketing and public-facing materials to ensure a unified and professional presentation.
02.
Process
Each component of the marketing efforts had its unique requirements and challenges, yet all pieces needed to work together harmoniously to represent Grafika. The design process involved:
- Defining Requirements: Establishing the needs for each marketing piece based on its medium.
- Iterative Layout Development: Creating and refining layouts specific to each medium.
- Brand Guide Alignment: Ensuring all designs adhered to the company’s brand guidelines and appropriately represented Grafika.
Research was pivotal, encompassing best practices for each medium and analyzing competitor marketing strategies to position Grafika effectively in the market. A unique aspect of the project was the use of 3D rendered packaging in our marketing. This approach allowed us to avoid using client project images, generate diverse Grafika imagery quickly, and introduce a soft, appealing design style from the beauty product space into the paperboard packaging industry using seamless backgrounds and go-in-between lighting.
03.
Results
The marketing efforts were highly successful, positioning Grafika as a stronger competitor in the industry. The new materials are regularly used to maintain communication and presence with customers, reinforcing Grafika’s brand and market position. The cohesive and professional presentation has garnered positive feedback and significantly enhanced Grafika’s marketing impact.
