01.
Goal
The main objective was to create a diverse range of Grafika-branded clothing and marketing items, such as mugs, pens, folders, and business cards, and provide these via an online storefront for ease of use. The challenge was overcoming printing limitations and order requirements for clothing while ensuring the designs were appealing and practical.
02.
Process
The design process involved researching current fashion trends to ensure the merch felt more like a clothing brand rather than standard company merchandise. My primary goal was to create items that looked good, were comfortable, and that people would actually want to wear. This involved ordering clothing samples to check for comfort and fitment, and collecting feedback from Grafika employees, who were the target audience. Design elements followed the Grafika Brand guide with an emphasis on typography, strict color usage, and fun accent marks.
03.
Results
The Grafika Merch store launched with over 10 products as a starting point, with plans for future expansion. The project not only expanded our merch library but also streamlined the process of integrating with our supplier via the online store, making ordering supplies such as business cards much easier. The initial launch was well-received, meeting the project goals and laying the foundation for future growth.
